Ten reels.
Twenty clean takes.

The original scripts were written for the day they were written: “four showings today”, “offers are coming in today”, “five listings right now”. Film those on the 17th, post them on the 29th, and they are not awkward. They are false.

Where a dated line is genuinely stronger on camera you film both. Those are marked film both and cost you thirty seconds each.

Every single take

Dated version

“Hey, it's Chip. Kim and I have five listings right now, and honestly, we're busier than we've ever been in our careers.”

Evergreen version

“Hey, it's Chip. Kim and I are busier right now than we have ever been in our careers.”

Dated version

“Hey, it's Chip. We're bringing another home to market today, right in the middle of our busiest stretch yet.”

Evergreen version

“Hey, it's Chip. We're bringing another home to market, and I want to show you what actually happens before the sign ever goes up.”

Dated version

“Hey, it's Chip. We've got four showings at three different listings today. Let me show you what a busy real estate day really looks like.”

Evergreen version

“Hey, it's Chip. Some days it's four showings across three different listings. Let me show you what that actually looks like.”

Dated version

“Hey, it's Chip. Offers are coming in today, and this is the part of the job where everything starts moving very fast.”

Evergreen version

“Hey, it's Chip. When offers start coming in, this is the part of the job where everything moves very fast.”

“Hey, it's Chip. People hear that we're busy and they think it means more signs. The truth is, it means more conversations.”

“Hey, it's Chip. There's a real advantage to working with somebody who is in this market every single day.”

Muse wrote "agents" here. You are a broker. Changed.

“Hey, it's Chip. Kim and I are busier than ever, and the only reason it works is that we each know exactly where to jump in.”

“Hey, it's Chip. A new listing launching, showings stacked up, offers coming in, all in the same day. Let me bring you along.”

“Hey, it's Chip. A listing doesn't become successful the moment it goes live. It starts long before that.”

“Hey, it's Chip. Kim and I have the fullest calendar we've ever had, and we don't take that for granted.”

“It's exciting, it's a little wild, and I'm going to start showing you what it actually looks like from the inside.”

“I'll show you what happens between coming soon and just listed, because that's where the real work is.”

“Three listings, four showings, one day. Busy? Yes. Exactly where we want to be? Also yes.”

“This is where preparation matters. When the offer arrives, you want somebody who's already three steps ahead.”

“The signs are the visible part. The calls, the follow up, the problem solving, that's where the deal is really made.”

“Experience matters. Current experience matters even more, and right now we're in it every single day.”

“Different lanes, same standard. That's how we keep a very busy day feeling personal for every client.”

“This is a big day for us, and instead of just telling you we're busy, I'm going to bring you along.”

“The launch may look like one button. The strategy behind it is anything but.”

“We're proud of the momentum, grateful for the trust, and excited to show you what comes next.”

“For a long time I've been posting market reports about cities. Starting tomorrow I'm doing something completely different, and it's about what Kim and I are actually doing every day. I'll see you in the morning.”

Replaces the last old-format video, Monday Sept 21.

“Kim and I won The Amazing Race. Twelve countries, six continents, thirteen legs. Here's the part almost nobody knows: we never finished last. Not one single leg.”

Its outro

“You don't win something like that by being spectacular once. You win it by never having a bad day. That's the whole job, right there.”

Amazing Race. Confirmed by you: twelve countries.

“We started the final leg of The Amazing Race in last place. Last. And we won it by twenty minutes.”

Its outro

“Being behind isn't the end of the deal. It's just the part before you figure out what everybody else missed.”

Confirmed by you: twenty minutes.

“In New Zealand they put Kim in white water rapids. Here's the thing about my wife. Kim cannot swim.”

Its outro

“She came up out of that water and I've never been prouder of anybody in my life. That's who's on your side when you hire us.”

The best one you have.

“There's a difference between a real estate agent and a real estate broker, and most people have no idea what it is. It's not a title. It's how much of this I'm actually responsible for.”

Its outro

“Ask whoever you're talking to which one they are. The answer tells you a lot.”

“I had my knee replaced in June and I have not touched a pickleball court since. Friday is my birthday, I'll be on a ship with my pickleball buddies, and I'm playing again.”

Its outro

“Four months. I'll let you know whether the knee held up, and whether I still remember how.”

Posts Wed Sep 30, the day before you sail. Sets the promise up.

“It's my birthday, I'm somewhere in the middle of the ocean with people I love, and for the first time since June I'm about to play pickleball again.”

Its outro

“Four months off the court. Turns out sitting still is the hardest thing I've ever done.”

Posts Fri Oct 2, your birthday, while you are at sea. Filmed NOW so it is guaranteed, upgraded with ship footage only if any reaches us.

“So I played. First time since the surgery, on a boat, on my birthday, with some of my favorite people on earth. Here's how it went.”

Its outro

“Turns out the knee is fine. My reflexes need a couple of weeks. Worth every single second.”

Posts Tue Oct 6, once you are home with real bandwidth. This is what fronts whatever you shot on the ship.

“I run the largest pickleball group in South Orange County. Thirty three hundred people who would rather be on a court than almost anywhere else.”

Its outro

“If you play down here, come find us. And if you don't play yet, that's fixable.”

Verified: nearest OC group has 389 members against your 3,300.

“People ask how Kim and I work together all day and stay married. Honestly? We stopped trying to do the same job.”

Its outro

“Different lanes, same standard. 41 years of practice.”

Kim is on the cruise with you. Film this WITH her if she will, on the ship or on the 17th.

“Kim and I have been married 41 years, and we have worked together for a lot of them. People always ask if that's hard.”

Its outro

“It's the best part. Everybody else gets a coworker. I get her.”

Married March 2 1985. The number is recomputed, never typed.

“When Kim and I won The Amazing Race, people thought it made us a team. We'd already been married nineteen years by then. The race didn't build that. It just showed it.”

Its outro

“Twelve countries will tell you everything about who you married.”

They were already married 19 years when they won the race.

“I'm Chip, with the Chip and Kim Real Estate Group.”

Film three takes. Used anywhere.

“Every listing, every showing, every referral, that's somebody trusting us with a really big moment in their life. I don't ever want to get used to that.”

Wherever it fits. Never scheduled.